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ADFAS Power by Design – Dictating the Hitler Brand

Nazi propaganda poster featuring girl smiling

ADFAS – Power by Design – Dictating the Hitler Brand

9 March
Charles Harris

International speaker Charles Harris joins us on public holiday and final day of the UPSTREAM: Festival of Art + Culture on Monday 9 March talking Art and Design.

The Third Reich used posters as weapons of evil. This lecture covers Nazi propaganda techniques and shows how the Jews, the disabled, and those of the wrong genetic background were demonized. Hitler used posters to win the hearts and minds of Germans to gain power and cement his grip on society. Then as war breaks out, the posters changed to capture German hearts and minds to hate the British. Charles has been the Creative Director of numerous international advertising agencies and has lectured extensively on design, illustration and photographic styles as they have influenced the building of brands.

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